Adopt an Ethiopian message.

With this concept display the blog seeks to shock people who visit our still free. Indeed, the goal is to make the parallel between the child who lives in the third world and the child developed country.

With the choice of weapons as a means of distinction campaign presence is creating a sense of pity towards the children of Ethiopia who are forced to survive make horrible actions.

The term "weapon" has a double meaning:

•  First appearance of warrior, which is the daily reality of third world children, and that children in developing countries see development not know at all.
• -Secondly the baggage that the child in their start in life. From this observation, the target must feel a sense of urgency about the child of poor countries in order to avoid a life shattered by war and poverty.

Nicolas Adeline