Our objective is to inform people of procedures to adopt Ethiopian children.
For 2012, our goal is to increase by 50% our
on-line notoriety but also the number of adoptions of 10% by Dec 31st.
For our parents’ segment, our communication
actions will be:
Ads in magazines
intended for parents (Parents Magazine, Psychology Magazine…) to explain our
activities and how to contact us.
Sending flyers
to medical health specialists to inform sterile people they have a solution to
raise children,
A story-telling
communication campaign with a video would be appropriate.
Parents may feel
concerned and involved when watching poor children waiting for adoption.
Our motto could be: You can easily
give love to Ethiopian children by adopting them, they need you!
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